Last updated: February 27, 2025
This cookie policy ("Policy") describes what cookies are and how MP Midi Ltd ("MP Midi Ltd", "we", "us" or "our") uses them on the mpmidi.com website and all of its subdomains (*.mpmidi.com) and any of its products or services (collectively, "Website" or "Services").
You should read this Policy so you can understand what type of cookies we use, the information we collect using cookies and how that information is used. It also describes the choices available to you regarding accepting or declining the use of cookies. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.
What are cookies?
Cookies are small pieces of data stored in text files that are saved on your computer or other devices when websites are loaded in a browser. They are widely used to remember you and your preferences, either for a single visit (through a "session cookie") or for multiple repeat visits (using a "persistent cookie").
Session cookies are temporary cookies that are used during the course of your visit to the Website, and they expire when you close the web browser.
Persistent cookies are used to remember your preferences within our Website and remain on your desktop or mobile device even after you close your browser or restart your computer. They ensure a consistent and efficient experience for you while visiting our Website or using our Services.
Cookies may be set by the Website ("first-party cookies"), or by third parties, such as those who serve content or provide advertising or analytics services on the website ("third-party cookies"). These third parties can recognise you when you visit our website and also when you visit certain other websites.
What type of cookies do we use?
Necessary cookies. Necessary cookies are essential for the Website to function properly. They enable core features such as security, cookie consent preferences and form protection. These cookies do not collect personal data and are set without requiring your consent.
Analytical cookies. These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the Website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the Website. These cookies are only set if you give your consent.
Support cookies. These cookies enable our live chat service and allow us to communicate with visitors of the Website. These cookies are only set if you give your consent.
Advertising cookies. These cookies are used to track the effectiveness of advertising campaigns and to attribute conversions. These cookies are only set if you give your consent.
Cookies on mpmidi.com
Necessary cookies (no consent required)
| Cookie name | Expiration | Description |
|---|---|---|
cookie_consent |
6 months | Stores your cookie consent preference (accepted or rejected). |
Analytical cookies: Google Analytics (require consent)
We use Google Analytics (gtag.js) to understand how visitors interact with our Website. These cookies are only activated after you give your consent via our cookie banner.
| Cookie name | Expiration | Description |
|---|---|---|
_ga | 2 years | Used to distinguish users. |
_gid | 24 hours | Used to distinguish users. |
_gat | 1 minute | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. |
For more information on the privacy practices of Google, please visit: https://policies.google.com/privacy?hl=en
Advertising cookies: Google Ads (require consent)
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. These cookies are only activated after you give your consent.
| Cookie name | Expiration | Description |
|---|---|---|
_gcl_au | 90 days | Used by Google Ads to store and track conversions. |
_gcl_aw | 90 days | Stores campaign information to attribute conversions to Google Ads clicks. |
_gac_<property-id> | 90 days | Contains campaign-related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt out. Learn more. |
Support cookies: Tawk.to Live Chat (require consent)
We use Tawk.to to provide live chat support on our Website. When you interact with or are presented with the chat widget, the following cookies may be set. These cookies are only activated after you give your consent.
| Cookie name | Expiration | Description |
|---|---|---|
TawkConnectionTime | Session | Records the time the visitor connected to the chat service. |
twk_* | 6 months | Used to identify and track returning visitors for chat sessions. |
__tawkuuid | 6 months | A unique identifier assigned to each visitor for chat functionality. |
For more information, visit the Tawk.to privacy policy: https://www.tawk.to/privacy-policy/
Third-party embeds
Our Website may embed content from third-party services such as YouTube (via Electric Blaze widget) and Vimeo for video playback. These services may set their own cookies when you interact with the embedded content. Please refer to their respective privacy policies for details:
- YouTube / Google: https://policies.google.com/privacy
- Vimeo: https://vimeo.com/privacy
Do we use web beacons or tracking pixels?
Our emails may contain a "web beacon" (or "tracking pixel") to tell us whether our emails are opened and verify any clicks through to links within the email.
We may use this information for purposes including determining which of our emails are more interesting to users and to query whether users who do not open our emails wish to continue receiving them.
The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should read the email in plain text view or with images disabled.
What are your cookie options?
When you first visit our Website, a cookie consent banner is displayed allowing you to accept or reject non-essential cookies. Only necessary cookies (such as the cookie that stores your consent preference) are set without your prior consent.
You can change your cookie preferences at any time by clicking the "Cookie Settings" button that appears at the bottom of each page on our Website. This will re-display the consent banner so you can update your choice.
In addition, you can change your browser settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this or to learn more about cookies, visit internetcookies.com.
Please note that if you reject all cookies or disable cookies in your browser, the live chat feature and certain analytics that help us improve the Website will not be available.
Your rights under GDPR
Under the General Data Protection Regulation (GDPR), you have the right to:
- Give or withdraw your consent to non-essential cookies at any time
- Access, rectify or erase your personal data
- Object to or restrict the processing of your data
- Lodge a complaint with a supervisory authority
For more details about your rights, please refer to our Privacy Policy or contact our Data Protection Officer at dpo [at] mpmidi [dot] com.
Changes and amendments
We reserve the right to modify this Policy relating to the Website or Services at any time, effective upon posting of an updated version of this Policy on the Website. When we do, we will revise the updated date at the bottom of this page. We encourage you to review this Policy periodically to stay informed about how we use cookies.
Contacting us
If you have any questions about this Policy or our use of cookies, please contact us:
Data Protection Officer (DPO)
E-mail: dpo [at] mpmidi [dot] com
This document was last updated on February 27, 2025.